Episode 242: Be Authentic – Creating Genuine Connections and Conversations Online
Be Authentic To Reach Your Audience Of Purple Ducks!

Written by Lori Kennedy

September 20, 2021

If you have been in my world for any length of time, you already know my passion for marketing.  

As a personal brand, connection and communication is everything. 

Finding different strategies to authentically connect with my audience, and finding ways to foster genuine relationships as a personal brand has been the highlight of my career. 

So bringing Destinee on the show was a no-brainer. I just knew the conversation would be *fire*!

Destinee Berman, Launch Strategist and log time marketer, joins me to talk all about marketing, especially as a personal brand. 

There are key factors that we discuss that will set you apart from the crowd, and also help you speak directly to the market you want to attract… and we are NOT holding any tips back. 

Ready to dive into the world of Online Marketing?

Tune in. Leave us a comment on Apple Podcast if you can, and let us know how YOU stand out online. 

More About Destinee Burman: 

Destinee Berman is a seven-figure launch strategist who specializes in helping business owners, entrepreneurs, experts and educators market their programs and courses. Her clients benefit from her innovative and modern approach to marketing as well as her 15 years of prior experience running large scale marketing campaigns in Silicon Valley for brands like Twitter, HP and Microsoft.

Through her courses, she has taught hundreds of students in 23 countries across the globe. Destinee’s expertise has been featured in media outlets including Business Insider, Forbes, Greatist, Digital Marketer and more. She is also the host of her forthcoming podcast, Make The Shift. Connect with her on Instagram @desberman.

You can reach out to her on her Instagram!

 What We Talk About In This Episode:

  • Influencer Marketing
  • Authentic Marketing 
  • Testing Out What Works
  • Connecting With Your Ica
  • How Do You Want To Be Known 
  • Niching
  • Authentic Process
  • Likeability Factor
  • Leveraging Online Programs
  • Nurturing Your Audience
  • Micro-commitments

Listen to Episode 242 below:

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Let’s Keep The Conversation Going…

Do you feel like you are stuck with a particular business idea, or are you fluid as things change? Have you been through a personal transformation that affected your business? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favorite way to connect. 

You can also join my free online community to connect with more than 40,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

… did you know that we make a donation on behalf of every special guest that we have on The Business of Becoming? Today’s donation is going to the ASPCA | American Society for the Prevention of Cruelty to Animals

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