Grow your email list. Grow your email list. Grow your email list.
Are you sick of hearing that from every marketing guru already? If you’ve answered yes, I am sick of hearing that, then it’s probably because you are struggling to grow your email list.
Am I right?
Adding qualified leads to your email list is equally as hard as finding new clients, really, it’s one and the same.
Your email list is the lifeblood of your business. Your profits and cash flow are directly proportional to your lead list and the number of irresistible offers you make each month.
100 subscribers and no monthly offer = no monthly profit.
How many offers do you make each month right now?
Before I dive into the 3 tips to increase your email subscribers let me ask you a couple of questions that will hopefully create a mindset shift and get you thinking about your email list in a totally different way.
Answer these questions:
Would you go 3 months without checking in with your ‘real life clients’?
Would you go 1 month without talking to your best friend?
If you had a consult and the person didn’t buy but seemed interested, would you not follow up a month later?
If you wouldn’t go 3 months without checking in on your clients, go 1 month without talking to your BFF, and would follow up several times with an interested prospect then…
Why are you not emailing your email list of prospects on a consistent and regular basis?
The emails on your list are attached to real live people who’ve already raised their hand and said yes, I want more information from you, please send it my way.
Our job as the professional is to educate and offer our expertise to help transform lives… when the prospect is ready they will take you up on the offer. They can’t take you up on the offer if one is never (or hardly ever) made.
I’m often asked, “What do I write about each week?” Make a list of 12 singular topics you could easily write 250-500 words about without having to do any research. The topics could be related to a holiday, the time of year, a personal experience, a trending topic in the media, a supplement, food tips, grocery store tips, health washing, a health conversation you had, how to prepare your meals ahead of time, the best salad dressings to eat and how to eat well while on a vacation.
HINT: I just gave you 12 topics (no excuse now).
The easiest way to consistently send out emails is to schedule one 8-hour day and write 2 months’ (8) emails all in one shot. Tactfully infuse an offer into each email, tying the offer to the content you’ve just written about.
Example: Email topic – 5 Time-Saving Food Tips For Busy People
Offer: Are you struggling to plan your meals ahead of time and wish someone would just tell you what to eat, how much to eat, and when to eat?
Would you like me to create a personalized plan for you and share some quick and delicious recipes that you can make with only 5 to 7 ingredients?
I have four complimentary consultation times available over the next two weeks where we can discuss the best macronutrient-balanced and strategic foods for you.
During our 60 minutes together you will learn which “healthy” foods to avoid and which real foods to include in your diet so that you minimize bloating and cravings, and increase your energy levels.
I want to help you achieve your health and weight loss goals before the warm weather really hits.
Contact me today at (PHONE NUMBER) or hit reply to this email to let me know to reserve one of the four spots for you.
This offer is something that would go at the bottom of the email or blog post. Please don’t expect that a prospect reading your email or blog will just know to hit reply and ask you for more information. That rarely happens.
So now that I’ve covered how to make an offer let’s dive into how to grow your email list.
Tip # 1: PROMOTE your free opt-in offer regularly
This might seem like a DUH, no-brainer activity, but are you doing it? Are you actually promoting your opt-in offer every couple of days? You can create a promotion schedule with an Excel spreadsheet so you can track when you promote your offer.
Using this spreadsheet you can also track the headline you use to pitch your offer, where you promoted it, and how many people opted in.
Tip # 2: Have an opt-in box on the home page of your website
I’m still surprised how many people don’t include an opt-in box right on their homepage. You can create an opt-in box in about 5 minutes with any email marketing platform.
You want to be capturing your website visitors every chance you get and without an opt-in box promoting your free offer on the homepage of your website, you won’t be able to do that.
Tip # 3: Create new opt-in offers every 2-3 months
People get bored of seeing the same thing over and over again. Create seasonal opt-in offers or a new short-term challenge for people to follow. Keep your content fresh, updated, and relevant to the time of year.
An example could be 15 Summertime Slimming Cocktail and Mocktail Recipes or a 7-Minute Daily Yoga Practice Video.
No one likes watching re-runs on TV or re-reading last month’s magazines. It’s important for your business to stay relevant and at the top of your follower’s mind with new opt-in offers and trending content.
Give these 3 tips a try and track how many new subscribers you get over the next 30 to 60 days. I’d love to hear about your progress in the comments.