Episode 206 | Let’s Talk About Finance
Brooke Gorden, Senior Advisor, Women Entrepreneurs at the BDC shares her inside knowledge of navigating business expenses as an entrepreneur. Find out how to get the bank to work for you, not against you in this episode of The Business of Becoming!

Written by Lori Kennedy

February 8, 2021

Feb 8, 2021

This episode is a really special episode for me, as I was able to interview an amazing contact that I met through Instagram. 

Brooke Gordon works for Business Development Canada as a resource for women entrepreneurs to connect them with resources to help grow and scale their business, and she came onto the Business of Becoming to do just that.

Brooke shares with us the common misconceptions that entrepreneurs tend to have about investing, banking, and everything finance. Even in this episode, I was the first to admit that when I started this business, over a decade ago, I wasted so much time and energy sorting out financial situations that could have been avoided. And this is where Brooke comes in… 

Helping all of us avoid business financial mistakes, here is Brookes extensive list of business resources to help you sort, and get your business on the right track for 2021:

Resource Guide for Women Entrepreneurs, which lists many of the incubators:


TAP program with EDC: 


Cash flow quiz:


Cash flow management guide:


Cash flow eCourse:


Tools for managing your finances:


Our free eCourses on finances include “Be credible and prepared when speaking to a banker”, and Financial Fundamentals I and II


Checklist to apply for a business loan:


More About Brooke:

Brooke Gordon is a Senior Advisor, Women Entrepreneurs at the BDC where she helps Canadian women owned businesses accelerate their growth and scale up — ensuring women thrive through every step of their business journey.  

An entrepreneur herself, prior to joining BDC in 2017, Brooke served as a trusted business advisor and consultant for over 20 years in the areas of strategic planning, organizational development and operations. 

Brooke holds a Master’s in commercialization (MEEi), and a Bachelor’s and Master’s in Engineering Physics from McMaster University. She currently teaches the Engineering and Management final year capstone project.

You can connect with Brooke on her Instagram or LinkedIn.

Listen to Episode 206 below:

Things We Mention In This Episode:

  • Acquiring Capital
  • Cashflow
  • Business Development Canada
  • Incubators
  • Accelerators
  • Bookkeeping
  • Accounting 
  • Personal Banking 
  • Business Banking 
  • Line of credit
  • Overdraft
  • Mortgage
  • Department store credit cards
  • Trade credit
  • Factoring 
  • Equity 
  • Credit Cards
  • Angel investors 
  • Personal assets

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